NU Online News Service, Jan. 13, 2005, 5:20 p.m. EST

Elenz & Associates, Palatine, Ill., has changed its name to Benefits Age.[@@]

The firm, which has been selling benefits since 1989, also is updating its logo and its Web site, at http://www.benefitsage.com

Tim Elenz, president of the firm, says he is changing its name to emphasize the firm’s tight focus on the benefits market.