NU Online News Service, Jan. 13, 2005, 5:20 p.m. EST

Elenz & Associates, Palatine, Ill., has changed its name to Benefits Age.[@@]

The firm, which has been selling benefits since 1989, also is updating its logo and its Web site, at

Tim Elenz, president of the firm, says he is changing its name to emphasize the firm’s tight focus on the benefits market.