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Eastbridge Sees Big Players Changing Worksite Sales

By Staff Writer

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NU Online News Service, Dec. 7, 2004, 4:40 p.m. EST

More medical insurers, large group insurers and medical brokers may be going after the market for voluntary, employee-paid insurance.[@@]

Eastbridge Consulting Inc., Avon, Conn., has published that observation in its annual look at the future of worksite marketing.

Eastbridge bases the studies in the series on interviews with worksite marketing executives.

Many of the executives expect the worksite market as a whole to grow about 10% per year for the next few years, but the same executives expect their own companies’ worksite operations to grow much faster, Eastbridge reports.