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Companies Create Electronic LTC Supermarket

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NU Online News Service, Nov. 10, 2004, 4:55 p.m. EST

StrateCision Inc., Needham, Mass., and Internet Pipeline Inc., Exton, Pa., will be joining to market a multi-carrier long term care insurance quotation and sales system.[@@]

StrateCision and iPipeline will be selling general agents a system that combines StrateCision’s LTC insurance price information with iPipeline’s forms technology.

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Producers can use participating general agents’ Web sites to quote and write business, according to StrateCision and iPipeline.

StrateCision will market the combined system as an add-on to its Web-based LTC WebQuote system, and iPipeline will market the combined system as the LTCPipe 3.0 system. IPipeline will shift existing LTC customers onto the new, combined system over the next 30 days, the company says.