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CIGNA Adds 2 Niche Marketing Efforts

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NU Online News Service, Nov. 2, 2004, 2:07 p.m. EST

A national managed care company wants to do more to reach out to unions, government employers and older consumers.[@@]

CIGNA HealthCare, Bloomfield, Conn., is setting up a “seniors segment” that will market to Americans over age 54 and a “government and Taft-Hartley segment” that will market benefit plans designed for federal, state and local government agencies and members of public and private collective bargaining units.

The head of the seniors segment will be Michael Ferris, who has been a senior vice president of product strategy and segment marketing at CIGNA HealthCare, the company says.

The head of the government and Taft-Hartley segment will be Christopher DeRosa, who has been CIGNA HealthCare’s vice president of sales effectiveness.

Ferris has a bachelor’s degree in psychology from Boston College and a master’s degree in business from Babson College.

DeRosa has a bachelor’s degree in political science from the University of California, Los Angeles, and a master’s degree in business from the University of California, Irvine.

CIGNA HealthCare is a unit of CIGNA Corp., Philadelphia.