Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Portfolio > ETFs > Broad Market

CIGNA Adds 2 Niche Marketing Efforts

By Staff Writer

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, Nov. 2, 2004, 2:07 p.m. EST

A national managed care company wants to do more to reach out to unions, government employers and older consumers.[@@]

CIGNA HealthCare, Bloomfield, Conn., is setting up a “seniors segment” that will market to Americans over age 54 and a “government and Taft-Hartley segment” that will market benefit plans designed for federal, state and local government agencies and members of public and private collective bargaining units.

The head of the seniors segment will be Michael Ferris, who has been a senior vice president of product strategy and segment marketing at CIGNA HealthCare, the company says.

The head of the government and Taft-Hartley segment will be Christopher DeRosa, who has been CIGNA HealthCare’s vice president of sales effectiveness.

Ferris has a bachelor’s degree in psychology from Boston College and a master’s degree in business from Babson College.

DeRosa has a bachelor’s degree in political science from the University of California, Los Angeles, and a master’s degree in business from the University of California, Irvine.

CIGNA HealthCare is a unit of CIGNA Corp., Philadelphia.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.