NU Online News Service, May 18, 2004, 5:15 p.m. EDT – The Allstate Corp., Northbrook, Ill., has launched a major ad campaign aimed at the U.S. Hispanic market.[@@]
The “Asi Piensa Allstate” (“That’s What Allstate Believes”) campaign features Esai Morales, an actor who has appeared on “NYPD Blue” and other television series.