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Allstate Aims Ad Campaign At Hispanic Consumers

By Staff Writer

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NU Online News Service, May 18, 2004, 5:15 p.m. EDT – The Allstate Corp., Northbrook, Ill., has launched a major ad campaign aimed at the U.S. Hispanic market.[@@]

The “Asi Piensa Allstate” (“That’s What Allstate Believes”) campaign features Esai Morales, an actor who has appeared on “NYPD Blue” and other television series.

The campaign, which will run throughout the year, includes radio spots, newspaper ads and 4 30-second television commercials. The television commercials will appear on channels such as Univision and Telemundo. The commercials also will air along with “Sabado Gigante,” an international Spanish-language variety show.

One spot will focus on the value of agents and the personal assistance agents offer their customers.