Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
SEC Hits RIA With $430K Marketing Rule Fine
By Melanie WaddellPacific Financial's hypothetical performance ads were disseminated on its website rather than to an intended audience.
July 31, 2024
Merrill Unveils New Scheduling Tool for Clients, ProspectsMeetings can be easily arranged and rescheduleed as needed based on advisors' real-time availability.
July 26, 2024
Morgan Stanley Rep Fined for Making Unauthorized Trades, Texting ClientThe firm has agreed to pay more than $15 million in arbitration cases tied to the rep's conduct.
July 16, 2024
Off-Channel Communications Now Advisors' Top Compliance ConcernTwo new compliance surveys named unapproved messaging channels as the topic of the moment.
July 15, 2024
How Asset Managers Seek to Grow in 2024 and BeyondA marked shift in priorities to a client-centric approach from cost control has occurred, Northern Trust found.
July 11, 2024
Younger Prospects Don't Need Referrals to Pick an Advisor: SurveyToday's retirees are the last generation of investors who consider referrals necessary when selecting an advisor, Ficomm found.
July 02, 2024
WisdomTree Unveils Portfolio Solutions for AdvisorsThe service is intended to help advisors manage and implement asset allocation decisions, among other features.
June 20, 2024
How to Fix Holes in Your Digital Marketing and Do SEO the Right WaySnappy Kraken CEO Robert Sofia reveals advisors' biggest mistakes and the best way to drive referrals, according to research.