Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
7 reasons to market on Facebook
By Ted JanuszIf youve been delaying setting up a page for your business, here are seven great reasons to start now.
October 22, 2012
Where the Clients Are: FacebookAlmost three-quarters of DC plan participants use Facebook, Spectrem foundand usage varies only slightly by age.
October 18, 2012
Big Bird and binders: Election memes explainedIf you've been on Facebook recently, you've heard the term "binders" bandied about. A lot.
October 17, 2012
The secret to mobile branding: Make it funBranded characters like the Aflac duck and the Geico gecko helped the insurance industry relate to a younger market. Now, here's the next step.
October 16, 2012
Email is the new Pony Express—and it’s time to put it downAmong 18-24 year olds, time spent on webmail has declined 34% in the last year alone, and nearly 50% since 2010. They may be onto something.
October 10, 2012
The posh, predictable world of business conferencesWhat does your average business conference have in common with Hollywood? Quite a lot, actually.