Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
6 great ways to promote your event
By Amy McIlwainPlanning a seminar? Here are six wonderful promotional tools at your disposal.
October 25, 2012
Work your social media networkWhats the point of amassing social media contacts if you cant parlay them into sales?
October 22, 2012
Where the Clients Are: FacebookAlmost three-quarters of DC plan participants use Facebook, Spectrem foundand usage varies only slightly by age.
October 18, 2012
Big Bird and binders: Election memes explainedIf you've been on Facebook recently, you've heard the term "binders" bandied about. A lot.
October 17, 2012
The secret to mobile branding: Make it funBranded characters like the Aflac duck and the Geico gecko helped the insurance industry relate to a younger market. Now, here's the next step.
October 16, 2012
Email is the new Pony Express—and it’s time to put it downAmong 18-24 year olds, time spent on webmail has declined 34% in the last year alone, and nearly 50% since 2010. They may be onto something.