The can't-miss social media trends for 2013

As CEO of Hootsuite, Ryan Holmes has a pretty good idea of what’s ahead for social media in the year to come. Among his predictions? Social media will increasingly be accessed on mobile phones, new ad models will be rolled out, and social capabilities will move out of marketing departments and into businesses, where they’ll help boost employee productivity and efficiency. If all of this feels foreign to you, don’t worry … Holmes also foresees more universities rolling out social media coursework in the near future.