Americans are less likely this year than last to give a charitable gift during the end-of-year holidays, according to new research.
World Vision, a Federal Way, Wash.-based Christian relief and developed organization, released this finding in a 5th annual survey on annual giving conducted by Harris Interactive, New York. The survey polled 1,012 U.S. adults and 1,000 Canadian adults ages 18-plus in November.
The survey reveals that 45 percent of U.S. adults agree they’d be “more likely” to give a charitable gift as a holiday present as a result of the current economic climate. This percentage is down from the 51percent who expressed the same intention at this time last year.