Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Getting LinkedIn to prospecting
By Ryan Pinney, CsfpSurprisingly, one of the greatest prospecting and networking tools ever created is just a few years old.
May 16, 2011
American Women Are Stronger Believers Than Men in Power of Supporting CausesAmerican women are strong believers in the power of individuals to make a difference by supporting causes, while American men are more likely to view supporting causes as a fad, according to new data released Monday by Ogilvy Public Relations Worldwide and Georgetown University's Center for Social Impact Communication.
May 14, 2011
Advisor opportunity: Take advantage of the CFP campaignThe Certified Financial Planner Board of Standards just launched a campaign called "Let's Make a Plan" to raise awareness of CFPs practicing in the U.S. among the "mass affluent initiators" demographic.
May 08, 2011
Social media update: Why your fans stopped following youAccording to ExactTarget, 41 percent of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43 percent of Facebook users who have "unliked" a brand or fan page do so for the same reasons.
May 07, 2011
Social media update: Why your fans stopped following youAccording to ExactTarget, 41 percent of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43 percent of Facebook users who have "unliked" a brand or fan page do so for the same reasons.
May 06, 2011
U.S. Olympic Committee honors The HartfordThe U.S. Olympic Committee presented The Hartford with the Amazing Impact award at this year's Paralympic Amazing Awards. U.S. Paralympian Melissa Stockwell, at left, and The Hartford's Sandy Dukat accepted the prize. For more information, click the headline.
May 06, 2011
Influence prospects using social mediaYou are familiar with the old sales adage "people buy from people they know."
May 06, 2011
Influence prospects using social mediaYou are familiar with the old sales adage "people buy from people they know."