Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
American Women Are Stronger Believers Than Men in Power of Supporting Causes
By Michael S. FischerAmerican women are strong believers in the power of individuals to make a difference by supporting causes, while American men are more likely to view supporting causes as a fad, according to new data released Monday by Ogilvy Public Relations Worldwide and Georgetown University's Center for Social Impact Communication.
May 07, 2011
Social media update: Why your fans stopped following youAccording to ExactTarget, 41 percent of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43 percent of Facebook users who have "unliked" a brand or fan page do so for the same reasons.
May 06, 2011
U.S. Olympic Committee honors The HartfordThe U.S. Olympic Committee presented The Hartford with the Amazing Impact award at this year's Paralympic Amazing Awards. U.S. Paralympian Melissa Stockwell, at left, and The Hartford's Sandy Dukat accepted the prize. For more information, click the headline.
May 06, 2011
Influence prospects using social mediaYou are familiar with the old sales adage "people buy from people they know."
May 06, 2011
Influence prospects using social mediaYou are familiar with the old sales adage "people buy from people they know."
May 03, 2011
Client surveys: Increase loyalty, get feedbackNo one would argue that strong client relationships are the key to your success as an advisor. But how can you know if your clients are satisfied and happy? How are you able to gain feedback from them about your services?
May 03, 2011
Client surveys: Increase loyalty, get feedbackNo one would argue that strong client relationships are the key to your success as an advisor. But how can you know if your clients are satisfied and happy? How are you able to gain feedback from them about your services?
May 03, 2011
RJFS Conference: Raymond James Lowering Fees, Pushing Social Media & iPadsIn his keynote speech, Dick Averitt pointed out that the independent arm of Raymond James had lowered and eliminated some fees, dropped certain trading limits and was enhancing its social-media and IT policies.