Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Advisors: Use personal messaging to increase connections
By Amy McIlwainYou wouldn't approach a prospective connection in person as informally as you do online, would you? If you were meeting prospective clients at a networking happy hour, you wouldn't approach them with an automated greeting, would you?
April 27, 2011
When It Comes to Social Media Policy, Don’t Wait, Counsels Attorney BurnsA new white paper written with Tim Welsh of Nexus warns of social media’s risk management issues but also raises the business opportunities for advisors.
April 26, 2011
4 Ways Advisors Can Position Themselves as an ExpertYou may consider yourself an expert, but does your target market consider you one? Here are four strategies you can implement to begin positioning yourself as an expert.
April 25, 2011
4 Ways Advisors Can Position Themselves as an ExpertYou may consider yourself an expert, but does your target market consider you one? Here are four strategies you can implement to begin positioning yourself as an expert.
April 22, 2011
Advisor websites: Progression is keyGreat news: An Insured Retirement Institute report found widespread improvement on advisor websites and resources.
April 22, 2011
Advisor websites: Progression is keyGreat news: An Insured Retirement Institute report found widespread improvement on advisor websites and resources.
April 22, 2011
Leveraging Social Media and Social SellingLife insurance might be said to be the original networking industry. Ironically, however, life insurers have lagged in adopting social media, despite the transformational potential inherent in this wide-ranging phenomenon.
April 22, 2011
Leveraging Social Media and Social SellingLife insurance might be said to be the original networking industry. Ironically, however, life insurers have lagged in adopting social media, despite the transformational potential inherent in this wide-ranging phenomenon.