Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
5 ways to boost your website's marketing value
By Jean M. GianfagnaAre you getting the results you want from your website? Here are five ideas to boost the marketing value of your site through higher traffic, better search engine rankings and more effective engagement with your customers and prospects.
May 19, 2011
The psychology of selling: Using positive phrasesAs you promote and sell your services as a financial advisor, you may feel that your clients are mysterious and complex. Fortunately, you can rest assured that effective selling is based around psychology.
May 17, 2011
Getting LinkedIn to prospectingSurprisingly, one of the greatest prospecting and networking tools ever created is just a few years old.
May 17, 2011
Getting LinkedIn to prospectingSurprisingly, one of the greatest prospecting and networking tools ever created is just a few years old.
May 17, 2011
Top 5 Social Media Leaders Include Vanguard, FidelityAsset managers that don't take advantage of the benefits social media has to offer "lack a critical tool."
May 16, 2011
American Women Are Stronger Believers Than Men in Power of Supporting CausesAmerican women are strong believers in the power of individuals to make a difference by supporting causes, while American men are more likely to view supporting causes as a fad, according to new data released Monday by Ogilvy Public Relations Worldwide and Georgetown University's Center for Social Impact Communication.
May 14, 2011
Advisor opportunity: Take advantage of the CFP campaignThe Certified Financial Planner Board of Standards just launched a campaign called "Let's Make a Plan" to raise awareness of CFPs practicing in the U.S. among the "mass affluent initiators" demographic.
May 08, 2011
Social media update: Why your fans stopped following youAccording to ExactTarget, 41 percent of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43 percent of Facebook users who have "unliked" a brand or fan page do so for the same reasons.