According to ExactTarget, 41 percent of users who have un-followed a brand on Twitter did so because of too much push marketing. Similarly, 43 percent of Facebook users who have “unliked” a brand or fan page do so for the same reasons.
We all know the exponential growth of social media and the abilities it has given organizations to market their brand. We also know the all-powerful rule that “content is king,” and sending out relevant, useful and valuable information is the key to engaging your followers. The question is: When does social media marketing become too much for the user?
Even though a user has found his or her way to a specific company page or subscribed to its newsfeeds, the user can still be overwhelmed with too much push marketing – too many status updates, too many advertisements and so on. It’s essential to find the right balance of push and pull marketing.