Marketing and Communications
Explore the latest news about advisor marketing strategies and wealth management communications.
The psychology of selling: Using positive phrases
By Bethany RamosAs you promote and sell your services as a financial advisor, you may feel that your clients are mysterious and complex. Fortunately, you can rest assured that effective selling is based around psychology.
May 18, 2011
Marketing collateral: 5 tips for advisorsWhen creating multiple marketing pieces, it's important to construct a collateral strategy that integrates all communications, not just those printed. The strategy should be well defined, yet flexible enough to add new components as needs arise.
May 17, 2011
Getting LinkedIn to prospectingSurprisingly, one of the greatest prospecting and networking tools ever created is just a few years old.
May 17, 2011
Getting LinkedIn to prospectingSurprisingly, one of the greatest prospecting and networking tools ever created is just a few years old.
May 17, 2011
Top 5 Social Media Leaders Include Vanguard, FidelityAsset managers that don't take advantage of the benefits social media has to offer "lack a critical tool."
May 16, 2011
U.S. Deficit, Japan Quake Shake Investor Trust: Kellogg, MFS SurveysChicago Booth/Kellogg and MFS Investment surveys show a decline in investor trust and a rise in pessimism.
May 16, 2011
American Women Are Stronger Believers Than Men in Power of Supporting CausesAmerican women are strong believers in the power of individuals to make a difference by supporting causes, while American men are more likely to view supporting causes as a fad, according to new data released Monday by Ogilvy Public Relations Worldwide and Georgetown University's Center for Social Impact Communication.
May 14, 2011
Advisor opportunity: Take advantage of the CFP campaignThe Certified Financial Planner Board of Standards just launched a campaign called "Let's Make a Plan" to raise awareness of CFPs practicing in the U.S. among the "mass affluent initiators" demographic.