Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
The secret to hitting a home run with digital marketing
By Kevin LaytonIf you dont have the foundations in place, you may have a successful campaign, but not one that converts to sales.
August 31, 2016
Generation Z will out-earn and outwork the rest of usMove over millennials, there's a new workaholic generation in town.
August 30, 2016
Bank of America: These stocks will surge when millennials make more moneyNot only are millennials and centennials expected to live longer than their predecessors, their income may triple in the next 15 years.
August 30, 2016
How much did that lead cost you?It is essential to invest time analyzing which lead generation initiatives work well to avoid becoming overwhelmed.
August 30, 2016
How much did that lead cost you?It is essential to invest time analyzing which lead generation initiatives work well to avoid becoming overwhelmed.
August 24, 2016
The Me Generation Becomes the Investing GenerationBoomers get no respect but should get renewed attention from advisors, since even in retirement their assets are growing.
July 28, 2016
20 cities where sandwich generation households are on the riseEconomic factors and ethnic traditions are contributing to a growing number of households with children, parents and grandparents living under one roof.
July 21, 2016
How do I find the right IUL marketing partner?What are some strategies for finding an IMO partner with IUL experience?