With so much focus on in-person appointments, financial advisors and insurance agents often treat their digital lives as an afterthought.
This may makes sense to a degree. But even with “robo-advisors” and mouse-click policy shopping, nothing is going to replace the service an advisor can provide in person.
However, your digital presence matters, even if it simply acts as a funnel that queues up leads for in-person appointments.
Since consumers will research you online, your digital presence now serves as a first impression. How you run your website will also factor into your ranking on search engines and online directories.
With that in mind, here are 4 ways to juice up your digital presence.
4. Update your branding
When was the last time you updated your website’s branding? Is your logo outdated? Are photos low quality or low-resolution? Does your website function the way a modern site should?
If your website looks and “feels” outdated, consumers are less likely to have confidence in your services. A simple, and often inexpensive, way to improve your digital presence is to invest in re-branding and digital infrastructure. This will give your consumers a modern and responsive digital experience.
If your website looks and “feels” outdated, consumers are less likely to have confidence in your services. (Photo: iStock)