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November 01, 2016 at 12:15 PM
With so much focus on in-person appointments, financial advisors and insurance agents often treat their digital lives as an afterthought.
This may makes sense to a degree. But even with “robo-advisors” and mouse-click policy shopping, nothing is going to replace the service an advisor can provide in person.
However, your digital presence matters, even if it simply acts as a funnel that queues up leads for in-person appointments.
Since consumers will research you online, your digital presence now serves as a first impression. How you run your website will also factor into your ranking on search engines and online directories.
With that in mind, here are 4 ways to juice up your digital presence.
See also: 5 things every agent’s website should have
4. Update your branding
When was the last time you updated your website’s branding? Is your logo outdated? Are photos low quality or low-resolution? Does your website function the way a modern site should?
If your website looks and “feels” outdated, consumers are less likely to have confidence in your services. A simple, and often inexpensive, way to improve your digital presence is to invest in re-branding and digital infrastructure. This will give your consumers a modern and responsive digital experience.
See also: Why the insurance industry needs digital marketing
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If your website looks and “feels” outdated, consumers are less likely to have confidence in your services. (Photo: iStock)
