Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Are you a cold calling failure?
By Michael PedoneIf you hate cold calling, you aren't doomed. Follow these steps to turn a cold call into a hot lead.
June 14, 2016
Lead generation traffic sources that produce resultsNot all lead-generation traffic sources are created equal. Here's a detailed explanation of old school vs. new school traffic sources.
June 14, 2016
Lead generation traffic sources that produce resultsNot all lead-generation traffic sources are created equal. Here's a detailed explanation of old school vs. new school traffic sources.
June 13, 2016
A look at the coming 'great wealth transfer'Here's a major financial advisor opportunity: Retain clients, then help them manage the $30 trillion wealth transfer from boomers to their heirs.
April 28, 2016
5 reasons why cold calling should die a fast deathWe've read the pros, cons and how-tos about cold calling, but should this practice completely disappear?
April 27, 2016
Meet Generation ZGeneration Z, people born after 1999, is new on the block, but ready for the workplace.
April 26, 2016
Cam Marston: Generational Translator — The 2016 IA 25Cam Marston explains the nuances of different generations to each other, with humor and insight.
April 26, 2016
Millennials overtake baby boomersThe millennials are taking over! The millennials are taking over!