Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
7 more creative ways to put your advisor business cards to use
By Adam CufrLast week's Top Tips gave seven creative suggestions for getting your business cards out there. Here are seven more.
February 13, 2011
Psst, advisors! Your 'secret' marketing opportunityPsst, can you keep a secret? If so, you may be one of the few people left who can. An advisor who can lock down a client's data (both hard and soft) is an advisor who can be trusted.
February 12, 2011
Advisor blogging success: 5 more lessonsIt has been almost exactly one year since I launched my blog, Smart Marketing Strategy, to promote my Cleveland-based marketing consulting business. Here are five more lessons I've learned in my first year as a B2B blogger.
February 11, 2011
Personnel Changes: Symetra, The Marketing Alliance, Evolution, Health Plan OneSymetra Life Insurance Company has hired John Richter to be vice president of national accounts.
February 11, 2011
PPACA: Federal PCIP Risk Pool Enrollment Reaches 12,437The federal Pre-existing Condition Insurance Plan program -- a program that has the capacity to cover about 200,000 uninsured people with serious health problems -- had 12,437 enrollees Feb. 1, officials say.
February 11, 2011
Senate Panel Schedules Dodd-Frank Progress HearingThe Senate Banking, Housing and Urban Affairs Committee has called top federal financial regulators to appear Feb. 17 at a hearing on implementation of the Dodd-Frank Wall Street Reform and Consumer Protection Act.
February 11, 2011
Frank to Feds: Hire Insurance Experts Before Looking at InsurersRep. Barney Frank, D-Mass., has asked federal regulators to put off classifying insurers as "systemically risky" until key insurance posts are filled, and other House Financial Services Committee members are making similar requests.
February 11, 2011
Blog success: 5 lessons from my first year as a bloggerBlogging is a powerful marketing tool and an increasingly popular tactic in a smart marketing strategy, especially for business-to-business marketers.