ETFs
The top ETF news, analyses and in-depth articles on stock, bond, commodity, sector and other ETFs.
Are your prospects actively involved?
By John BoeOne of the most critical yet overlooked principles in the selling process is the power of self-discovery through customer involvement. Regrettably, many salespeople use a "show and tell" presentation style and babble on hoping they might
May 28, 2008
Feeling insecure with the Fed and free-marketsBeing a staunch free-market guy, I'm having considerable trouble defending the Bear Stearns bailout by the Federal Reserve (all right, technically it's a "guarantee"). I...
May 28, 2008
Battle of the fundsWe love the Trend of the Week, if only because ETFs have proven themselves to be the real deal. And once boomer clients got hip...
May 28, 2008
Boomer marketing strategies reach new heightsHere's an obvious point that, sadly, too many advisors are still missing. In order to increase their business, advisors should focus on a niche. But...
May 28, 2008
The rise of exchange-traded ... notes?Now that ETFs are a household word (at least in financial circles), market watchers are looking to structured products for the next big thing. According to...
May 28, 2008
Boomer politics15% - Percentage of people born in 1946 who say they were more conservative and have become more liberal. 20% - Percentage of boomers...
May 28, 2008
Six steps to successful credibility marketingAccording to Don Schreiber, Jr. credibility marketing is well suited for financial professionals looking to increase their brand awareness and capture more of the market....
May 28, 2008
Welcome to Market Conduct & SuitabilityWelcome to the first edition of Market Conduct & Suitability, our new enewsletter designed to provide you with the tools and information you need to "do the right thing" in your practice. As a subscriber to Senior Market Advisor's