Make the most of your sales letter campaign
By staff WriterSend your sales letter to the right people. Personalize your sales letter. Write different versions of your sales letter for different segments of your target market. Include an order form with your sales letter. Don't include fancy graphic
April 10, 2008
St. Paul's Senior Homes and ServicesSt. Paul's Senior Homes and Services, a non-profit organization in San Diego has implemented Program of All-Inclusive Care for the Elderly. The Medicare- and Medicaid-certified service is designed to help provide in-home care for seniors. Altitude
April 10, 2008
Business growth strategiesMeasure and analyze your current status. Get efficient through technology. Enhance your customer's experience. Cozy up with vendors. Maximize your niche, expand to a new one. Develop new channels. Acquire growth capital. Create a cult
April 10, 2008
Bruce WingBruce Wing has been named vice president of life distribution at Old Mutual Financial Network. He is responsible for leading all sales and marketing activities related to the life products of OM Financial Life Insurance Company and OM Financial Life
April 10, 2008
Targeted sales techniquesFollow the 80-20 rule. The more you listen, and ask great questions along the way to elicit more and deeper levels of understanding, the more likely your response will be on target. Make it about them. Once you understand the prospect, tailor you
April 10, 2008
What's hot in annuitiesYour phone rings and a great client who gave you three referrals, informs you that he needs to take a $23,000 withdrawal. The tone of his voice is strained. He needs it now because something has come up. He asks if there will be any interest
April 10, 2008
Prescription drug costs7.4%: Average price increase for brand-name drugs last year. 22%: Percentage of people 65 or older who take seven or more medications on a regular basis. 13%: Percentage of people between 50 and 64 who take seven or more medications on a regula
April 10, 2008
Keep recession in perspectiveKeep perspective - recessions have typically lasted between six months and 18 months, a small period of time for the long-term, strategic investor. Market reactions to recessions have been mixed in the past, but the current trend in the U.S. appears
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