Make the most of your sales letter campaign
By Staff WriterSend your sales letter to the right people. Personalize your sales letter. Write different versions of your sales letter for different segments of your target market. Include an order form with your sales letter. Don't include fancy graphic
April 11, 2008
Ronald F. DuskaRonald F. Duska, Ph.D., the Charles Lamont Post Chair of Ethics and the Professions at The American College has been named one of the "100 Most Influential People in Business Ethics" by Ethisphere Magazine.
April 11, 2008
Connect with clients through financial life planningThe last taboo isn't sex - it's money. Although we may think that our clients speak openly with us about money, the subject often has deeper, more emotional ties that make it difficult to share. A financial life planning approach can be valuable in
April 11, 2008
Government spending$979 billion: Amount the U.S. and state government spent on senior benefits in 2007. $27,289: Average benefit per senior in 2007. 24%: Percent increase in average benefit for seniors from 2000 to 2007. 36.5 million: Number of people in the Un
April 11, 2008
Senior housing53%: Percent increase of senior households by 2020. 12.4%: Percentage of current population made up of seniors, about 35 million people. 20%: Percentage of seniors with significant long-term care needs. 44%: Approximate percentage of homeowne
April 11, 2008
Marketing strategies for a slow economyThink big and audit your time. No matter the size of your business, imagine you are the largest and most successful person in your industry. Spend more time with important tasks such as marketing strategies, improving customer relations, and implem
April 11, 2008
Terri L. GetmanTerri L. Getman, JD, CLU, ChFC, has been named chair of the Estate Planning Professional Interest Section for the Society of Financial Service Professionals. She will be responsible for enhancing the overall value of the Section to FSP members.
April 11, 2008
Charles "Tip" Cronin IIICharles "Tip" Cronin III, CLU, has been named the vice president of the Advancement Division at The American College. Cronin will be a member of the senior management team and responsible for providing strategic and operational leadership
Commentary