The Power of Story
By Bill CoffinA recent ad effectiveness study places State Farm's 9/11 tribute ads as one of the most effective in 2011. And while State Farm truly deserves its kudos, what could insurers be doing to gain similar success?
January 04, 2012
Flight to Safety Benefited Government and Agency Closed-End FundsIn November, closed-end fund investors flocked to governments and agencies, narrowing the discount, RiverNorth reports
January 04, 2012
Emotional Needs Must Always Come FirstA "just the facts approach" may work for police officers on Dragnet, but probably not for winning over new LTCI prospects.
January 04, 2012
Emotional Needs Must Always Come FirstA "just the facts approach" may work for police officers on Dragnet, but probably not for winning over new LTCI prospects.
January 03, 2012
The Catch: How Fast Are You Drowning?A wellness firm develops a tool for measuring stress, mammogram gift cards, and more.
January 03, 2012
The Catch: How Fast Are You Drowning?A wellness firm develops a tool for measuring stress, mammogram gift cards, and more.
January 03, 2012
Healthy SkepticismWhat happens when a professional guinea pig spends a year trying to live out every piece of healthy lifestyle advice he can get? A sense that not everything we are told will extend our lives actually makes them more worth living.
January 03, 2012
Healthy SkepticismWhat happens when a professional guinea pig spends a year trying to live out every piece of healthy lifestyle advice he can get? A sense that not everything we are told will extend our lives actually makes them more worth living.
Commentary