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Life Health > Life Insurance > Life Planning Strategies

How Advisors Can Make a Difference for Aging Clients

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What You Need to Know

  • Being there demonstrates a commitment to clients' welfare beyond mere financial transactions.
  • Apprehension stems from a desire to spare children the burden of making difficult decisions on their behalf.
  • A guiding principle is to approach every interaction with empathy, sensitivity and respect.

As professionals, and fiduciaries, financial advisors are more than just purveyors of new stocks to buy. Clients expect a holistic, hyper-personalized wealth management experience, with the advisor becoming a dedicated partner, and coach, on everything in their financial lives and beyond.

The fiduciary duty to do what is in a client’s best interest endures for the entirety of the relationship. Unfortunately, not all clients maintain their mental and physical health as they age. When clients may begin to lose their physical independence — or worse, their cognitive capacity to make financial and life decisions — it becomes imperative for advisors to step up their support and guidance. 

In these challenging times, being there for clients takes on even greater significance, demonstrating a commitment to their welfare beyond mere financial transactions.

Here are four common scenarios that advisors might experience as they work with aging clients: 

Approaching Pre-Planning

A recurring concern among many newer clients is the apprehension surrounding what is commonly referred to as the “first death.” These individuals have diligently managed their finances and lives but find themselves uncertain about navigating the complexities of aging. They turn to their advisors, looking for not only financial guidance but also for a trusted source of wisdom and support. Much of this apprehension stems from a desire to spare their children the burden of making difficult decisions on their behalf. 

It is crucial for advisors to create a safe and supportive environment in which clients feel comfortable discussing their concerns about aging, such as long-term care, estate planning or end-of-life wishes. While it is natural for new clients to initiate these discussions, it is equally important to engage current clients in these conversations. When proactively initiating these conversations, advisors should encourage open communication and provide resources to help. 

Losing Mental Capacity

The criteria for determining incompetence are stringent. Typically, those who fall below this threshold should refrain from driving, writing checks or answering phones, for their own safety and others. Moreover, there is a risk of exploitation, with opportunistic individuals — sadly, often family members — potentially altering documents, beneficiaries or medical directives. Advisors’ priority should always be to safeguard clients’ interests. 

Additionally, it is an advisor’s responsibility to immediately connect with a client’s spouse or designated “trusted contact” upon observing signs of declining mental capacity. While they might already be aware, family members often fail to fully comprehend the seriousness of the situation due to how close they are to the individual. 

Signs to watch for include repetitive questioning, hesitation in decision-making, trouble articulating thoughts and unusual impulsiveness. This should signal the spouse or designated “trusted contact” to begin gathering passwords and essential documents to prevent potential loss or tampering.

Addressing Family Dynamics

Navigating animosity among family members following the passing of a loved one can pose challenges for advisors, but the most important thing to remember is the fiduciary duty to each client. Even in the event of clients’ passing, ensuring the respectful execution of their wishes remains the advisor’s responsibility. Maintaining transparent communication with all family members involved serves to dispel any uncertainty regarding a client’s intentions. 

Additionally, having likely developed a longstanding relationship with the family and personally remembering when they were a cohesive unit, advisors can urge them to prioritize mutual respect, communication and collaboration. This is essential not only in the immediate aftermath but also for the preservation of their long-term relationships following a client’s passing.

Implementing Internal Training

Navigating end-of-life issues with clients and their families requires a high level of sensitivity and empathy. Implementing an internal firm training program helps ensure that advisors are equipped with the skills needed to handle these delicate conversations with utmost care, compassion and strategy. Remember, pre-death planning often involves complex legal and regulatory considerations touching on estate planning, health care directives and beneficiary designations.

Through comprehensive training, each advisor gains a deep understanding about relevant laws and regulations and can provide accurate guidance to clients with confidence and expertise. 

There are many ways for financial advisors to serve aging clients, and their families, during this painful and stressful stage of life. However, the fundamental principle to bear in mind is to approach every interaction with empathy, sensitivity and respect.


Nick Kochanski is a managing director, chief financial officer and senior client advisor of Crescent Grove Advisors, an employee-owned boutique wealth management firm serving ultra-high-net-worth individuals and families, as well as institutions, foundations and endowments.


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