Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Your article was successfully shared with the contacts you provided.

What You Need to Know

  • Don Loonam previously ran an insurtech company that was acquired by Prudential.
  • sells other companies’ products and is developing its own.
  • It works with outside agents and brokers.

HealthCare Inc. has brought in Don Loonam to be its CEO and Bryan Lewis to be its chief financial officer.

The firm — which goes by the name — says it’s hoping the executives will help it expand its insurance distribution and insurance manufacturing operations.

The New York-based company started up in 2014. It now sells major medical insurance policies, Medicare plans, supplemental health insurance policies and other types of insurance products with help from a network of about 12,000 outside insurance producers.

The company’s Pivot Health division works with outside organizations to develop proprietary supplemental insurance products and programs.

Howard Yeh,’s co-founder, who has been the CEO, will become the chief operating officer.

Jeff Smedsrud, another co-founder, will continue to be president of insurance services.

The New Executives

Loonam, the new CEO, previously was chief operating officer of Assurance IQ, a company that helps consumers with health wellness and financial wellness products and services.

Prudential acquired the company for $3.5 billion in 2019.

Loonam earned a bachelor’s degree at the University of Illinois at Urbana-Champaign. He started out as a sales executive at Washington Mutual, and as a sales and marketing executive at AccuQuote.

He was the CEO of AcademixDirect Inc. from 2015 through 2018, before heading to Assurance.

Lewis,’s new CFO, has a bachelor’s degree from the College of Charleston and a master’s degree in business from the University of South Carolina.

Early on, he was worked as a marketing analyst for Cigna Corp. in Mexico City, and then as a finance executive for Lexmark in China and Singapore.

Since then, he has worked for SAP; helped start Agoda, an online travel sales services; and was CFO of

He has been working for eNett International, a company that helps travel services providers pay each other, for about six years. When he left eNett, he was the CFO.

The Future is bringing in high-level executives as the administration of President Joe Biden and Democrats in Congress are starting to develop health coverage policy initiatives.

Some Democrats in Congress have been strong advocates for a government-run, single-payer health care system that would replace major medical insurance and outlaw the sale of most forms of supplemental health insurance.

Biden has repeatedly said that he intends to build on the current U.S. health finance system, not replace it.

The hires at are an example of a health insurance organization proceeding on the assumption that some form of private health insurance will continue to exist in the United States.

Pictured: Don Loonam (Photo:


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.