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Dynasty Financial to Offer Trust Services

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Dynasty President and CEO Shirl Penney Dynasty President and CEO Shirl Penney

Dynasty Financial Partners is partnering with National Advisors Trust to offer trust services to financial advisors who want to expand the wealth management services they offer clients.

“Trust services are an essential component of any comprehensive wealth solution,” said James Combs, president and CEO of National Advisors Holdings, in a statement. “When integrated with the Dynasty platform, National Advisors Trust’s solutions will help advisors unify the advice and planning processes.”

St. Petersburg, Florida-based Dynasty — which is led by Shirl Penney — had 45-plus independent advisory firms on its platform with about $40 billion in client assets as of January. In addition to RIAs, Dynasty works with institutional and enterprise clients.

“The partnership [with National Advisors Trust] … has a singular focus —providing our Network Partner Firms with additional tools and resources to deliver to their clients,” explained Austin Philbin, CAO of Dynasty Financial, in a statement.

Earlier this year, Dynasty and Envestnet announced their work on the Advisor Services Exchange, which would give advisors using Envestnet technology more business tools and outsourcing services to grow their practices. The ASx offering should be introduced later in 2020.

In 2019, Dynasty launched a new financing program in the form of a “forgivable loan” for advisors going independent, as well as a platform to support independent advisory firms with private M&A transactions.

— Check out Envestnet Buys Stake in Dynasty, Forms Services Exchange on ThinkAdvisor.