During this holiday week, I’d like to take this opportunity to introduce Life Insurance Selling‘s new Managing Editor Corey Dahl.
Corey, who started at the end of November here in our Denver office, has made an immediate impact in a variety of ways. Through her efforts she has added almost 100 followers on Twitter (in less than a month) and has also significantly “upped” the frequency of our Tweets. We are now doing a much better job of keeping our Twitter followers updated on great new content — both from our site and from appropriate Twitter accounts we follow.
She wrote a terrific Producer Profile cover story for the January issue of the magazine about Jason Jenkins of Causeworth Asset Management in San Diego. Jenkins has a very interesting business strategy that other advisors may want to consider adopting: At Causeworth, 10% of insurance revenues and 5% of asset management revenues are donated to the registered nonprofit of each client’s choice. To date, the company has distributed roughly 10% of its profits to charity. Jenkins is also working to open a school in the beleaguered African country of Ghana. It’s a great story about a producer who is truly going the extra mile to make the world a better place. Look for it in the January issue or on the website starting Jan. 3.
In addition to her extensive day-to-day duties working on the monthly magazine, our QuickTips and (brand-new) Top Prospecting weekly e-newsletters and the website, Corey will also be focusing in 2011 on significantly expanding Life Insurance Selling‘s presence on Facebook and LinkedIn. This will help us further provide an interactive forum for producers to participate in active discussions on key industry issues, such as the potential implementation of a universal fiduciary standard.
Corey comes to Life Insurance Selling from the American Solar Energy Society in Boulder, Colo., where she was managing editor of the society’s magazine, blog, e-newsletter and website. We’re happy to have her here, and the staff at Life Insurance Selling is anticipating a great year in 2011.
Hope you are having a great holiday season.
More blog entries from Brian Anderson.