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Baby boomers: Wal-Mart symbolizes America

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Fun to bash until we actually need those low, low prices.

Nothing symbolizes America to Baby Boomers like Wal-Mart, according to a new survey from “60 Minutes” and Vanity Fair magazine. So writes Paul Briand at

“Forget about mom, apple pie and baseball. The Vanity Fair/60 Minutes poll asked Americans what best symbolizes America today. The choices, besides Wal-Mart, included Google, Microsoft, the National Football League, and Goldman Sachs.”

According to Briand, overall among all respondents, the discount chain store by a wide margin came out head at 48 percent, followed by Google (15 percent), Microsoft (13 percent), NFL (6 percent), Goldman Sachs (3 percent) and none of the above (2 percent).

Among Baby Boomers 45 to 64 the percentage skewed higher for Wal-Mart at 52 percent followed by:

Microsoft – 11 percent

Google – 9 percent

NFL – 7 percent

Goldman Sachs – 2 percent

None of the above – 2 percent

Briand notes that mom, apple pie and baseball weren’t included among the possible answers.