NU Online News Service, March 27, 10:58 a.m. – Nationwide Financial Services Inc., Columbus, Ohio, is introducing a new variable universal life insurance product designed for customers who want to protect their families while accumulating some cash value.

The policy, the BEST of AMERICA Protection Flexible Premium Variable Universal Life policy, provides more death benefits per premium dollar than VUL products focused mainly on asset accumulation, Nationwide says.

Optional policy features include long-term care and premium-waiver riders.

The policy offers a choice of 45 investment options.

Nationwide also announced that it is planning to ease VUL underwriting rules.

In some cases, applicants under the age of 70 who are in below-average health might be eligible for the standard rate, Nationwide says.