Retirement Lists
Read about the top trends affecting retirees, including their lifestyle choices, investments and related topics.
Why the IA 25 Is Important and Instructive
By James J. Green“Get used to the government being your partner.” For good or ill, that is certainly the case for the foreseeable future.
November 10, 2010
4 questions you need to ask before selecting a listNow that you have defined your target audience and understand the different types of marketing lists, here are four important questions to ask before you choose a list to use.
October 27, 2010
Marketing: 5 sources of list informationOnce you've created your target audience profile, you can use this information to research and select lists. There are many kinds of list information.
October 27, 2010
Marketing: 5 sources of list informationOnce you've created your target audience profile, you can use this information to research and select lists. There are many kinds of list information.
March 17, 2010
How to be "DIRECT" in 6 simple stepsIn Part 1 of this two-part series, we discussed the differences between advertising and direct marketing. By using direct marketing, you can generate an immediate response, a direct order, a sales lead, or traffic.
March 17, 2010
How to be "DIRECT" in 6 simple stepsIn Part 1 of this two-part series, we discussed the differences between advertising and direct marketing. By using direct marketing, you can generate an immediate response, a direct order, a sales lead, or traffic.
July 01, 2009
Winning Scripts for Cold CallingIn my May article, "I Love to Cold Call," I asked for your best cold-calling scripts. I received 65 scripts! I sent everyone who responded...
April 23, 2009
Reports of their death are greatly exaggeratedFluorescent green yogurt with bits of cereal; sneakers with lights and sound effects. It's no secret, marketers traditionally target the younger set, those with disposable...