Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
April 30, 2012
Build a better social media toolboxThe new Facebook page brand timeline allows businesses to tell their brand stories with cover photos and highlight promotional content on their timelines, all within compliance parameters.
April 27, 2012
Deathless Data (The Economist)There is a growing need to include a provision in wills on how to handle digital assets.
April 25, 2012
Guy Kawasaki on `Enchantment’In his book, Enchantment: The Art of Changing Hearts, Minds, and Actions, bestselling business guru Guy Kawasaki says that if you want to get people on your side, you have to enchant them.
April 23, 2012
Social Media: Researching the CompetitionKeeping tabs on what your competition is doing (or not doing) online can help you craft a list of Big Ideas that can build your SEO, online following and, ultimately, your client base.
April 23, 2012
More Companies Quit Blogging, Go with Facebook Instead (USA Today)Many corporate blogs fail to attract readers because they exist to pitch products and are poorly written.
April 23, 2012
Four Ways to Work TwitterA strong Twitter following makes it easier to attract clients and gain more referrals.
April 20, 2012
Build a Better Mousetrap (With Social Media)Leverage social media to win the publicity game.