Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Practice Management > Marketing and Communications > Social Media

Your Monday Morning Marketing Routine

By John Scranton

X
Your article was successfully shared with the contacts you provided.

In order to have a successful insurance agency social-media marketing campaign, expect to spend a minimum of one hour per week to cover the bases. Your time investment may be greater while you are in the startup phase, of course, but an hour is typically the amount of time needed to maintain what you have already built while also gaining momentum.

Here is a snapshot of what that hour might look like:

Blog (20-30 minutes)

  1. Write blog entry
  2. Optimize for SEO
  3. Post entry

LinkedIn (15-20 minutes)

  1. Share blog as update and to group
  2. Answer inquiries
  3. Moderate and participate in group

Twitter (5-10 minutes)

  1. Share blog entry
  2. Respond to inquiries

Facebook (5-10 minutes)

  1. Share blog entry
  2. Respond to inquiries

Those who wish to elevate their campaigns to a high level of success will customize this routine to meet their specific goals and repeat it every day. With regular application of your efforts, you can convert your social-media initiative into a true lead-generation campaign.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

John Scranton is an insurance agency marketing expert and vice president of StartUpSelling, Inc. which helps small businesses with lead generation, sales, marketing, website design and branding. For more information and tips from John, visit www.StartUpSelling.com, or go to his blog at http://startupselling.com/blogs/johnscranton.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.