In order to have a successful insurance agency social-media marketing campaign, expect to spend a minimum of one hour per week to cover the bases. Your time investment may be greater while you are in the startup phase, of course, but an hour is typically the amount of time needed to maintain what you have already built while also gaining momentum.

Here is a snapshot of what that hour might look like:

Blog (20-30 minutes)

  1. Write blog entry
  2. Optimize for SEO
  3. Post entry

LinkedIn (15-20 minutes)

  1. Share blog as update and to group
  2. Answer inquiries
  3. Moderate and participate in group

Twitter (5-10 minutes)

  1. Share blog entry
  2. Respond to inquiries

Facebook (5-10 minutes)

  1. Share blog entry
  2. Respond to inquiries

Those who wish to elevate their campaigns to a high level of success will customize this routine to meet their specific goals and repeat it every day. With regular application of your efforts, you can convert your social-media initiative into a true lead-generation campaign.

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John Scranton is an insurance agency marketing expert and vice president of StartUpSelling, Inc. which helps small businesses with lead generation, sales, marketing, website design and branding. For more information and tips from John, visit www.StartUpSelling.com, or go to his blog at http://startupselling.com/blogs/johnscranton.