Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Building the foundations of your digital marketing: 5 components
By Kevin LaytonOnce the foundations of your digital marketing strategy are in place, you can focus on driving traffic back to your insurance brand.
August 03, 2016
What DOL Fiduciary Rule Means for Your Digital MarketingYou can tap into investors' desire for an advisor who puts their interests first through your marketing.
July 29, 2016
Why Advisors Should Care Who Clients Follow on TwitterInvestors following social media can quickly form opinions that lead to actions that might not necessarily be to their advantage.
July 21, 2016
3 Ways Advisors Can Raise Their Social Media GameWorried you don't have enough unique content to run on your social media channels? You actually do, following these steps.
July 15, 2016
LIMRA: Social media wins the business marketing raceThe use of social media has quickly evolved into becoming an essential tool to prospect for new clients and strengthen relationships with current ones." Social media strategy will be the focus of LIMRA's upcoming conference.
July 11, 2016
22 sales memes that get it rightNot every piece of career advice needs to be accompanied by a 500-page handbook.
July 11, 2016
22 sales memes that get it rightNot every piece of career advice needs to be accompanied by a 500-page handbook.
June 30, 2016
Pinterest gets serious about digital commerceThe social media platform now has shops for products and pages for merchants where people can find items similar to the ones they have "pinned."