It happened again.
I accepted a LinkedIn invitation from someone I didn’t know, sent a personal response to greet my new connection, and immediately received a cold calling message from someone looking only for lead generation:
I’d love to talk and hear about you, what’s happening in your business and how you think I can contribute to your success. In fact, after looking at your profile I would like to loop in our VP of Marketing, (Name), and invite you to our free strategy call for lead generation and list building. He is one of the best in the country when it comes to marketing strategies. We will get to know each other and I promise to share at least 4-5 new strategies that you could utilize in your business right away to get consistent flow of targeted leads. Here is the calendar link: By the way, what would be a good # to reach you at?
But that’s not all. Two days later, I got another message from the same person:
Thanks for accepting my invitation. I’ll be sure to check out your profile in more detail now that we are connected. I’ve found that talking offline is a great way to obtain deeper connections with my network, and deliver even more value. After you check out my video, let me know a good time for a 5-10 minute chat.
Really? Why would I do anything he asks — attend a strategy call, watch his video, talk to him offline or give him my phone number?
Cold calling on social media
Obviously this seller’s response is automated, or at least “canned.” If he’d actually read my profile, he would know that buying lists goes against everything my business stands for, that my lead generation strategy is asking for referrals, and that my phone number is on my LinkedIn profile.
Like so many salespeople, he’s just clicking buttons and banking on “return on clicks.” It’s exactly the same as telemarketers and their cold calling blitzes. If you make 100 dials, you’ll get 10 people on the phone, schedule a few appointments, and maybe (if you’re lucky) close one deal. Where’s the relationship? Where’s the connection? Where’s the return?
This is not social selling. It’s social stalking.