Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Beyond Live Seminars: An Agent's Guide to Creating CDs, DVDs, Podcasts, and Streaming Video
By Susan A. FriedmannToday more than ever, offering educational programs to your prospects can make all the difference between losing clients and gaining them. You can gain high returns from a modest investment of money, time, and energy. Whether you choose to conduct
November 30, 2008
Master the mediaVery little compares to the thrill of seeing your name in print. Whether you are a multi-national brokerage firm or an independent advisor, you should have a forum to regularly bring your ideas before the investing public. By being a part of a news
November 30, 2008
3 Strategies for Making Social Networking Work for Your Insurance PracticeYou've heard the phrase, "It's not who you are, it's who you know" -- and who you know has a whole new meaning in the rapidly increasing world of social media. Finding new clients and increasing your book of business may be only a click away. But
October 20, 2008
Summit Business Media Founder DiesWilliam Reilly, 70, founder of Summit Business Media L.L.C., the parent company of National Underwriter Life & Health, died Friday after a year-long battle with ...
August 01, 2008
The Pros Speak: Using New Media to Tell Your StoryTo get your story out in an increasingly fragmented media environment, you can't abandon traditional communication strategies, but you should supplement traditional marketing approaches with...
August 01, 2008
The Pros Speak: Using PR to Tell Your StoryStepping up their marketing game is on many advisors' minds these days. As practices mature, so does the desire to attract the right type of...
May 28, 2008
Media as a marketing toolSavvy advisors can take advantage of media opportunities as a marketing tool, according to Derrick Kinney in his book, "Master the Media to Attract Your...
March 02, 2008
Tired of Working in Obscurity? Hire A PR ConsultantMost financial advisors, insurance professionals and money managers have thought, at one time or another, that they should take advantage of the services of a ...