Today more than ever, offering educational programs to your prospects can make all the difference between losing clients and gaining them. You can gain high returns from a modest investment of money, time, and energy. Whether you choose to conduct teleseminars, webinars, or in-person presentations, education is a powerful way to attract new clients and maintain solid relationships with existing ones.
However, before you present your next program, consider making your content available in other formats. Since live presentations are held at a specific place and time, chances are that some prospects may want the information made available to them on their own time. Others may want to share the information with their families or colleagues. In a world where Google never sleeps, you need to keep up.
Formats to consider
Your seminar can take on a new life as a CD, DVD, podcast, or streaming video. Each format has its advantages, and each will appeal to different sectors of your client base.
CDs and DVDs are likely to be familiar to all your clients, and they are likely to own the appropriate players. Since CDs offer sound only, they are good for listening while your client is traveling. DVDs add visuals, which are especially helpful in conveying complex data contained in charts and graphs.
Podcasts and streaming video are the next generation’s answer to CDs and DVDs. The podcast and CD content may be identical, but one is delivered via recorded disk, while the other is downloaded as an electronic file for listening on the computer or via an iPod or other portable MP3 player. Likewise, streaming video can contain the same recording as a DVD, but it is served from your Web site. Make sure your Web hosting plan will cover the extra data transfer rates.