Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
How to optimize your LinkedIn profile
By Amy McIlwainI was just on LinkedIn creating a group and optimizing my profile. How did I optimize? By scoping out the competition. Ask yourself: "When someone is searching for me or my profession, what do they type?"
September 21, 2010
4 ways to leverage your Web site throughout the entire sales processWeb sites aren't just for generating leads. Used properly, your Web presence is a powerful sales tool throughout the sales process.
September 16, 2010
One social media marketing mistake to avoidFor the longest time, marketing consisted of pushing a message about a product or company that was strictly controlled by that company itself.
September 16, 2010
One social media marketing mistake to avoidFor the longest time, marketing consisted of pushing a message about a product or company that was strictly controlled by that company itself.
September 14, 2010
Ten things every advisor should knowDo you ever go to a conference, take great notes, and then promptly drop them in a stack on the floor or behind your desk, never to be seen again? If you're like me, it's a habit you want to break.
September 14, 2010
Ten things every advisor should knowDo you ever go to a conference, take great notes, and then promptly drop them in a stack on the floor or behind your desk, never to be seen again? If you're like me, it's a habit you want to break.
September 13, 2010
Three more social media truths you can ignoreSocial media blogger Rich Brooks says a lot of social media advice "is framed as 'universal truths' that every business must follow. But even the most good-intended advice is often off the mark when it comes to your business."
September 13, 2010
Three more social media truths you can ignoreSocial media blogger Rich Brooks says a lot of social media advice "is framed as 'universal truths' that every business must follow. But even the most good-intended advice is often off the mark when it comes to your business."