One last social media truth you can ignore - and one you can't

We’ve been sharing some social media advice with you from social media blogger and Flyte New Media president Rich Brooks. Here are two last tidbits you should keep in mind when navigating the waters of social media.

1. You have to be on Facebook, Twitter or have a blog.

The only reason to use a specific social platform for business is if your audience is there. No platform is right for every company. If you’re using social media to grow a business, focus on the sites and applications that are already being used by your target audience. But you should still register or reserve your company name or “handle” on as many social media sites as you can for two important reasons:

• You want to protect your brand and keep someone else from using your name.
• What may be an unimportant platform now may eventually become a hangout for your audience.

Remember, there’s no one rule that’s right for every company. While much of the advice you hear might be solid, it may not be appropriate for your business.

Except for this one rule worth following: