Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
In response to 'Two things you need to know about LTCI'
By staff WriterI take issue with your last paragraph. Having been in the LTCI market for 20 years, I must say that it all depends on what the client purchases.
December 29, 2010
4 more ways to enhance your personal brandWe've been sharing some marketing great advice from The Arrow blog. Last week we shared five ways to enhance your personal brand, including updating your logo, using cold-calling scripts and creating prospecting letters. Here are four more helpful hints.
December 29, 2010
4 reasons to keep sending your e-newsletterThough an e-newsletter is easy and inexpensive to produce, I hear some advisors say they are disappointed more people don't open or read their newsletters.
December 28, 2010
The Social Media Bandwagon Arrives Among AdvisorsWe (including advisors) are becoming obsessed with reaching out and touching each other. Especially if we can do it without having to actually speak to anyone.
December 23, 2010
Using blogs to blow out your trafficA recent HubSpot study found small companies with a blog get 55 percent more traffic to their websites.
December 23, 2010
Using blogs to blow out your trafficA recent HubSpot study found small companies with a blog get 55 percent more traffic to their websites.
December 21, 2010
Prediction: LTCI Sales Will Climb in 2011I am more optimistic about the future of LTCI - and 2011 sales - than I have been in a while.
December 20, 2010
So You Want to Be a Mentor?Mentoring is one of the best things you can do to help strengthen the agent population. You can pass on your years of knowledge, teach a new agent the tricks of the trade - and might even end up with a successor.