Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
4 more ways to enhance your personal brand
By Ginny KiplingWe've been sharing some marketing great advice from The Arrow blog. Last week we shared five ways to enhance your personal brand, including updating your logo, using cold-calling scripts and creating prospecting letters. Here are four more helpful hints.
December 23, 2010
Using blogs to blow out your trafficA recent HubSpot study found small companies with a blog get 55 percent more traffic to their websites.
December 23, 2010
Using blogs to blow out your trafficA recent HubSpot study found small companies with a blog get 55 percent more traffic to their websites.
December 21, 2010
Prediction: LTCI Sales Will Climb in 2011I am more optimistic about the future of LTCI - and 2011 sales - than I have been in a while.
December 20, 2010
So You Want to Be a Mentor?Mentoring is one of the best things you can do to help strengthen the agent population. You can pass on your years of knowledge, teach a new agent the tricks of the trade - and might even end up with a successor.
December 11, 2010
Follow-up: The most neglected marketing principleYou most likely have specific strategies for generating new prospects. But often there is no strategy for following up.
December 08, 2010
5 more things your financial website should haveLast week I told you five things your business website should have: a site map, lead generation forms, a links page, RSS feed options and search engine optimization. Here are the next five.
December 08, 2010
5 more things your financial website should haveLast week I told you five things your business website should have: a site map, lead generation forms, a links page, RSS feed options and search engine optimization. Here are the next five.