Using blogs to blow out your traffic

2. Your posts can be shared and linked. Whether people share your posts on their own website, or post a link to your blog on their Twitter, Facebook or LinkedIn, traffic to your site increases. Make sure you are posting links to your blog on various social media platforms to start the social sharing process. Once again, the more inbound links you have, the easier it is for search engines to find you and the higher your site ranks on search page results.

And remember these extra five tips to ensure high traffic to your site:

• Host your blog on your domain.
• Use images, graphs and charts to help convey your message and improve readability.
• Encourage sharing and comments.
• Optimize your blog title and content.
• Make sure your message is targeted. Know your audience.

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More tips:

• Best tech tools and toys for the advisor
• 6 reasons to be happy you’re a financial advisor
• The 100 best marketing ideas

Loic Jeanjean is online marketing manager at Advisor Websites, where he helps financial services professionals grow their market share by leveraging online marketing and social media. He is also spearheading the U.S. and French markets expansions. He is a member of the Financial Planning Association and received his Inbound Marketing Certificate with honors. To read more of Jeanjean’s articles, go to www.advisorwebsites.com.