A recent HubSpot study found small companies with a blog get 55 percent more traffic to their websites. They also get 97 percent more inbound links and 434 percent more indexed pages, which means your site has more authority with search engines and is more likely to be found. Why are bloggers getting so much more attention? Here are two main reasons.
1. Search engines will find you. For every blog you publish, search engines find a new page and set of keywords contained in your blog post title, body copy and corresponding tags. Basically, having a blog increases your keyword rankings, which makes it easier for search engines to find your site.
As with keywords, search engines like sites with fresh content, and having a blog is an easy way to ensure your content is regularly updated. You may not even know you’re doing it, but having a blog has helped optimize your site and grow your organic search traffic.