Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Referrals and more: Current clients are the key to referrals
By Joanne BlackGetting business from current clients is usually the easiest since they already use your product. Unless you have done a poor job with the account or have not been able to keep up with their needs, you are generally in a good place with them.
January 30, 2011
Facebook ads for advisors, part 2My previous post outlined why Facebook ads are an important part of your organization's social media marketing campaign. This second part delves into the technical aspect of Facebook ads and how to implement them successfully.
January 29, 2011
Marketing audit for advisors, part 2A marketing audit can give you insights into your strengths and weaknesses as a marketer and help you determine how to invest your marketing resources going forward.
January 27, 2011
Advisor alert: Compliance and social mediaRecently, we have spoken to numerous advisors and industry insiders to get their take on social media and how it's impacted their business. While results are mixed at this point, one issue keeps coming up about the subject: compliance.
January 27, 2011
Advisor alert: Compliance and social mediaRecently, we have spoken to numerous advisors and industry insiders to get their take on social media and how it's impacted their business. While results are mixed at this point, one issue keeps coming up about the subject: compliance.
January 22, 2011
Facebook ads for advisors: What to knowHave you ever been attracted to Facebook advertisements that are seemingly directed to you and your interests? These are Facebook Ads, target marketing made possible by Facebook's Reaching and Targeting initiative.
January 22, 2011
Facebook ads for advisors: What to knowHave you ever been attracted to Facebook advertisements that are seemingly directed to you and your interests? These are Facebook Ads, target marketing made possible by Facebook's Reaching and Targeting initiative.
January 18, 2011
Advisors: Social media compliance issues got you down?You have probably heard to the nth degree the importance of using social media to network. Social networking sites can work to successfully market your company, although they may present you with quite a few compliance issues as a financial advisor.