Marketing and Communications
Explore the latest news about advisor marketing strategies and wealth management communications.
Social Media Boot Camp Day 8: How to Promote Your Insurance Practice on Facebook
By Heather TreseThis video tutorial will show you several simple ways to promote your Facebook page - from letting your clients know you've joined the site, to creating a paid ad using Facebook's "promote" feature.
November 08, 2010
Social Media Boot Camp Day 6: 5 Ways for Insurance Agents to Build LinkedIn ConnectionsLinkedIn can be an effective tool for networking and staying in touch with your connections - if you know how to use it correctly.
November 08, 2010
Social Media Boot Camp Day 7: Using Twitter to Grow Your BusinessThere is a very real possibility that you read the headline of this article and said, "What the heck is a 'Twitter?' " - and that's perfectly OK.
November 07, 2010
A Link Into the Prosperous Gay Community: Dot429The total buying power of the U.S. lesbian, gay, bisexual and transgender adult population in 2010 is projected to be $743 billion: Advisors can learn about that population through a LinkedIn-like site called dot429.
November 05, 2010
Social Media Boot Camp Day 5: Podcast: Choosing the Right Social Media SiteThe owner of a leading public relations firm discusses the pitfalls of choosing a social media network, how to figure out which is right for you, and more.
November 05, 2010
Consumer Credit Rose 1% in September, Fell 1.5% in Q3, Fed SaysAmerican consumers borrowed money to buy cars in September, but they continued to tighten their belts and cut up their credit cards in the third quarter, the Fed reported Friday.
November 04, 2010
Social Media Boot Camp Day 5: Podcast: Choosing the Right Social Media SiteThe owner of a leading public relations firm discusses the pitfalls of choosing a social media network, how to figure out which is right for you, and more.
November 04, 2010
Social Media Boot Camp Day 4: Getting Started with FacebookBuild your Facebook profile - or add a business page to the social networking site - with this step-by-step video.