Marketing and Communications
Explore the latest news about advisor marketing strategies and wealth management communications.
SEC: Advisor Use of Social Media Testimonials Sometimes OK
By Melanie WaddellIn long-awaited guidance, the SEC clarifies when it is and is not acceptable for an advisor to use clients' testimonials on social media.
March 31, 2014
Social Media Good for Clients, AdvisorsJust as advisors are being asked to do it all for clients in general, they are being asked to do it all on social media, experts say. The plus side? “There's…
March 31, 2014
Newcomers and Natives in the Land of Wealth"Most of these 'immigrants' were born and raised in a more modest middle-class or working-class culture, with different attitudes and behaviors," says Jim Grubman.
March 31, 2014
Beware High-Speed Trading’s Hidden Cost: SeawrightLike insider trading, high-frequency trading uses an unfair information advantage against ordinary investors, says broker-dealer CIO Bob Seawright, and the damage is hard to see.
March 31, 2014
A Medicare Primer for AdvisorsTo be able to guide your clients, here are the basic details on whos eligible and what the premiums are.
March 28, 2014
Your Clients Are Getting Older. So Which Clients Should You Focus On?Your retired clients may remain valuable to you, in a business sense, for longer than you think.
March 28, 2014
Visual Tools Help Clients Make Complex DecisionsBut its easy to introduce bias, Anya Savikhin Samek of the University of Wisconsin-Madison says, so finding the right visual tool is important.
March 28, 2014
No, Asset-Based Fees Don’t Make Any Sense"Better than commissions" isn't an adequate defense of the AUM model. There are many advisors who prove that a retainer or hourly fee model works.