Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Nearly half of sales leads are generated by reps
By Warren S. HerschCapturing new accounts is a top objective of more than 60 percent of companies worldwide.
January 20, 2014
50 best ways to generate leads: 1-10Get 10 leads in 30 days from 60 minutes of work. We dare you.
January 20, 2014
50 best ways to generate leads: 41-50Network with your network. Narrow your focus. And don't just get an introduction get the right introduction.
January 13, 2014
How to measure your marketing ROI in B2BFor those leads where you can identify the prospect, you can easily calculate the costs of qualification and closing.
January 04, 2014
The 6 Ds of customer serviceFollow these steps to develop a great customer-centric culture.
January 02, 2014
Why Millennials really mattered in 2013To understand them is to know how to sell to them.
December 23, 2013
Flu leads airline to cancel 24 flightsBoth pilots and flight attendants called in sick.