Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
10 New Life & Annuity Issuer Efforts to Get Your Attention
By Allison BellThe federal government put itself in an eclipse. That may give insurers' product moves a chance to shine.
October 01, 2025
Top 12 Metro Areas for High-Income Household GrowthA lot more people in these places may have enough cash to put yolk in their nest eggs.
September 26, 2025
Top 15 Big Metro Areas for Generation X ProspectsThe youngest members of this group that once scared school principals will now be 45 — and scaring annuity marketers.
September 25, 2025
Medicare Could Tie Commission Growth to Overall Inflation RateThat's one of the suggestions in an Urban Institute report on the role of Medicare plans' agents and brokers.
September 24, 2025
Top 15 Metro Areas to Find Prospects Near RetirementSome could be good places for retirement planners and annuity marketers to avoid the impact of the baby bust.
September 17, 2025
10 Ways to Raise Your Local ProfilePhone calls and LinkedIn will work better if the people you're courting know you.
September 16, 2025
7 Major Drivers of Trust in Annuity AdvisorsAn income-planning lead generator looks at a force that determines if the leads work.
September 15, 2025
The 15 States Where a Household Income Over $200K Is Most UnusualClients in these states who think of themselves as affluent may get a shock when they visit Boston.