Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Preview: How to get Gen Y to buy insurance
By Lynette GilThese four actionable points can help advisors retain millennials in the workplace and market to them.
September 25, 2015
5 things millennials want from benefitsIf you ask a millennial what matters most when it comes to employee benefits, youre likely to hear answers like these...
September 21, 2015
4 key elements to building your insurance agency prospect listAre you complaining that your list is outdated, inaccurate and has no email addresses? Then you need to follow these tips to improve it.
August 25, 2015
Want to grow sales? Create time to thinkYoull never get your next great idea without a quiet space to innovate.
August 12, 2015
What it means to be a multigenerational advisorAccording to one expert, "what, why and how" are the three keys to being a successful multigenerational advisor.
July 16, 2015
Cold calling basicsIf its been a while since you picked up the phone, here are some fundamental tips for better cold calling.
July 12, 2015
The ‘can’t-do’ employeeMany factors can contribute to an employees failure. Here are some of the reasons he cant do a better job.
July 10, 2015
Compliance and lead generation cardsTo protect consumers, the Maine Bureau of Insurance recently published a bulletin with guidance on the proper use of lead cards.