Independence Holding Co. — a specialty benefits insurer with a growing lead generation business — says it has acquired full control over a marketing technology firm.
The marketing technology firm uses artificial intelligence techniques to identify consumers with an especially strong interest in making purchases, IHC says.
“This acquisition will significantly enhance our ability to identify consumer intent,” Roy T.K. Thung, the IHC chief executive officer, said in a comment on the deal.
IHC is a publicly traded company that’s based in Stamford, Connecticut. Subsidiaries sell products such as disability insurance, pet insurance and group life insurance.
IHC says it previously had a minority stake in the technology company it acquired.