Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Are Clients Who Need Life Settlements Passing You By?
By Robin S. Weinberger and Peter N. KatzYour competition for the policy sale is out there on TV.
February 07, 2024
Advisors Tap Into Personalized Content Marketing, With AI Help: StudyNext-generation technology can contribute to meeting clients' high-touch expectations, Broadridge research found.
February 07, 2024
Life Happens to Stick With Influencer-Based StrategyBrian Steiner, the nonprofit's new leader, believes that social media regulars help the group reach more market nooks.
February 06, 2024
9 Ways to Connect With the Wealthy Without Being PushyHow can you interact in wealthy circles without looking like you are trying too hard?
February 06, 2024
'Annuity King' Gets 15-Year Sentence, Files AppealPhillip Roy Wasserman, convicted of defrauding insurance company investors, is set to begin serving time Feb. 23.
January 30, 2024
5 Secrets to Profitable Facebook Ads for Financial AdvisorsFacebook, obsolete? Not for life and annuity prospects.
January 25, 2024
10 Top Marketing Tips for Advisors in 2024Snappy Kraken analyzed 250 million data points to find out what really works.
January 24, 2024
Senator Probes Medicare Plan Distributors on Marketing TacticsSen. Ron Wyden, the finance chair, wants to know how much leads cost and how users vet them.