Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
10 Top Marketing Tips for Advisors in 2024
By Michael S. FischerSnappy Kraken analyzed 250 million data points to find out what really works.
January 22, 2024
Even the Ultra-Wealthy Have Holes in Their Safety NetsCheckups can focus on planning objectives, policy verification and any changes in health or lifestyle.
January 18, 2024
Affluent Near-Retirees Need an Action Plan: Lincoln FinancialThe company's latest marketing campaign highlights such lasting pastimes as hiking, cooking and sailing.
January 17, 2024
'Annuity King' Faces Sentencing in Fraud CasePhillip Roy Wasserman was convicted of misusing $6.3 million invested in his startup and of evading taxes.
January 10, 2024
Barbara Eden to Help Market Life Insurance Policy AppraisalsThe 1960s icon will star in WeBuy75.com radio ads featuring the "I Dream of Jeannie" theme music.
January 04, 2024
12 Ways to Get Noticed by Your Ideal ProspectMany approaches have little or no cost other than the investment of time. It can be worth it.
January 03, 2024
12 Top States for Millionaire HouseholdsPlenty of people in these states have enough net worth to keep a financial professional busy.
December 11, 2023
10 Questions People Ask Google About Life Insurance: 2023Riders and indexes are not on the list. Taxes are.