Behavioral Finance

Read about the behavioral finance factors that affect clients and that help advisors tailor the best financial plans and portfolio strategies for investors.

The Market Is Booming, but Consumers Are Unhappy. What Gives?

July 20, 2026

The Market Is Booming, but Consumers Are Unhappy. What Gives?
Some Gen X Retirement Savers Face Extra Longevity Risk

July 20, 2026

PRO

Some Gen X Retirement Savers Face Extra Longevity Risk
Financial Vulnerabilities Undermine Small-Business Owners' Confidence: Survey

July 16, 2026

Financial Vulnerabilities Undermine Small-Business Owners' Confidence: Survey
$1.2M Needed to Retire Comfortably: Survey

July 15, 2026

$1.2M Needed to Retire Comfortably: Survey
Challenging the 4% Rule, Blanchett Boosts 'Guided' Spending Rates

July 15, 2026

PRO

Challenging the 4% Rule, Blanchett Boosts 'Guided' Spending Rates
9 Talking Points for Clients Who Think Stocks Will Go Up Forever

July 15, 2026

9 Talking Points for Clients Who Think Stocks Will Go Up Forever
Poor Financial Habits Are a Relationship 'Dealbreaker,' Singles Say

July 13, 2026

Poor Financial Habits Are a Relationship 'Dealbreaker,' Singles Say