Prudential Advisors has deepened its presence in New York City with the expansion of its office in Rockefeller Center, a move that executives described as part of a broader strategy to attract experienced advisor talent and affluent clients in a key wealth management market.

“New York City is a great place to highlight how we’re setting a new standard for the advisor and client experience,” Patrick Hynes, president of Prudential Advisors, said in a statement. “Having an expanded midtown Manhattan presence allows us to provide a welcoming environment for our clients and a prestigious location for the advisors we are attracting to our firm.”

The expanded office will be led by Michael Saccento, managing director of Greater Metro Financial Group. He will be supported by Anatoliy Keslin, associate managing director, and a team of three regional directors: Matthew Wall, Rafael Avramov and Joseph Guarino. Thomas Irwin, business development manager, will also help lead the office.

The firm also announced the opening of an office location within the Bell Works campus in Holmdel, New Jersey, serving as the new home of The Greater NJ Financial Group.

Hynes said the expansion in New Jersey is likewise a demonstration of Prudential Advisors' growth and talent strategy.

“Bell Works gives us the perfect backdrop for building stronger relationships with clients and showcasing our commitment to attracting experienced financial advisors who want a collaborative and energizing place to grow their practice,” he said.

Leading the new Holmdel office will be Rob Nigro, managing director of The Greater NJ Financial Group. He is supported by a team of five, including Zoe Nuccio, senior business support specialist; Kristian Lydon, regional director; Maddie Brooks, regional director; Kyle Possessky, sales support administrator; and Kerri Shave, sales support administrator.

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