Lesser known, specialty ETFs saw growing interest from registered investment advisors in the first quarter, according to a new report from data firm AdvizorPro.
AdvizorPro, a sales and marketing platform, identified trends in advisors’ exchange-traded fund preferences partly by looking at information from Securities and Exchange Commission 13F filings from RIAs overseeing at least $100 million in U.S. securities.
“Issuer-level dynamics in Q1 reflected growing appetite among RIAs for specialized, non-core strategies," the report said. "While incumbents like Franklin Templeton maintained dominance, emerging issuers like Panagram and BondBloxx saw the fastest percentage growth in advisor count, indicating fertile ground for innovation-driven entrants.”
More than 5,000 RIAs in the first quarter reported holdings spanning 3,740 unique ETFs from 242 issuers, AdvizorPro reported. “From tactical tilts to thematic bets, these positions offer a clear window into how advisors are positioning client portfolios — and which providers are breaking through the noise.”
Check out the gallery for a look at the 10 fastest-growing ETFs among RIAs, based on data from the fourth quarter of 2024 and the first quarter 2025. Numbers represent RIAs that have assets in a given ETF and the increase from Q4 to Q1.
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